Last Updated: 1 June 2025. This policy explains how hbwbtours collects, uses, and protects your personal data when you use our website and services.
We collect information you provide directly, such as your name and email address when you contact us or subscribe to our newsletter.
We automatically collect technical data including your IP address, browser type, pages visited, and time spent on our site via analytics tools.
We may collect location data at the city level to personalise content about London's theme parks relevant to you.
To respond to enquiries, deliver newsletters, and provide personalised travel guide recommendations.
To analyse site performance, improve content quality, and understand which theme park guides are most useful to our visitors.
We never sell your personal data to third parties for their own marketing purposes.
We use Google Analytics (Google LLC) for usage analytics and Mailchimp (Intuit Inc.) for email communications — each governed by their own privacy policies.
We may include affiliate links to theme park ticket providers; clicking these may set third-party cookies and we may earn a commission.
We do not share personally identifiable information with third parties except where required by law or with your explicit consent.
We retain contact and enquiry data for up to 24 months after your last interaction, unless you request earlier deletion.
Analytics data is retained in aggregated, anonymised form for up to 26 months per Google Analytics default settings.
We implement industry-standard measures including HTTPS encryption, access controls, and regular security reviews to protect your data.
No method of transmission over the internet is 100{d88418a84e17dee62d5fae321cb080363994cad4de6538de48208579a858767f} secure; we cannot guarantee absolute security but we take all reasonable steps to protect your information.
Our site is intended for users aged 16 and over. We do not knowingly collect personal data from children under 16.
If you believe a child has provided us with personal data, please contact us immediately and we will delete it promptly.
We may update this Privacy Policy from time to time. The 'Last Updated' date at the top of this page will reflect any changes.
Continued use of hbwbtours following a material change constitutes acceptance of the revised policy.
hbwbtours is the data controller responsible for your personal data.
To exercise your rights or ask questions about this policy, contact us at: [email protected] or write to us at hbwbtours, London, United Kingdom.
Our team is happy to help with any privacy-related enquiries.
Contact Us: [email protected]Your expert guide to London's greatest theme parks. We help travellers discover thrilling rides, hidden gems, and unforgettable family experiences across the UK's best attractions.