Legal

Cookie Policy

Last updated: 1 June 2026

This Cookie Policy explains how hbwbtours ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website. By continuing to use our site, you consent to our use of cookies as described below.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They help the site remember your preferences, understand how you use it, and deliver a more relevant experience on return visits.

2. Types of Cookies We Use

Strictly Necessary

Essential for the website to function. They cannot be switched off. They include:

  • Session management (keeping you logged in)
  • Security tokens to protect against CSRF attacks
  • Cookie consent preferences storage

Consent required: No — they are always active.

Analytics & Performance

Help us understand how visitors interact with our site so we can improve content and navigation. They collect aggregated, anonymous data:

  • Pages viewed and time spent on each page
  • Traffic sources (search, direct, referral)
  • Device type, browser, and approximate location (country level)

Provider: Google Analytics 4. Consent required: Yes.

Marketing & Targeting

Used to show you relevant advertisements on other platforms and to measure campaign effectiveness. They may track your browsing across sites:

  • Google Ads remarketing tags
  • Meta Pixel (Facebook / Instagram retargeting)
  • Conversion tracking for paid search campaigns

Consent required: Yes.

3. Why We Use Cookies

  • →To deliver core website functionality and security
  • →To analyse site traffic and improve our theme park guides and editorial content
  • →To remember your preferences (e.g. cookie consent, display settings)
  • →To measure the effectiveness of our marketing campaigns and reach visitors who may benefit from our London theme park expertise

4. Third-Party Cookies

Some cookies on our site are set by trusted third parties. We do not control these cookies; please refer to each provider's own privacy and cookie policies for full details:

ProviderPurposePolicy
Google AnalyticsSite analyticspolicies.google.com
Google AdsAd targeting & conversionpolicies.google.com
Meta (Facebook)Social retargetingfacebook.com/policy

5. How to Manage or Disable Cookies

You have several options to control cookies:

  • •Our consent banner: When you first visit hbwbtours, a cookie banner lets you accept or decline non-essential cookies. You can update your preferences at any time by clearing your browser cookies and revisiting the site.
  • •Browser settings: All modern browsers allow you to block or delete cookies. Visit your browser's help centre for instructions (Chrome, Firefox, Safari, Edge).
  • •Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).
  • •Ad personalisation: Opt out of interest-based Google Ads at adssettings.google.com, or Facebook ads via your Facebook Ad Preferences.

Please note: disabling strictly necessary cookies may affect core functionality of the site. Disabling analytics or marketing cookies will not affect your ability to read our guides.

6. Your Consent

Where cookies require your consent under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we obtain that consent via our cookie banner before placing any non-essential cookies. Strictly necessary cookies do not require consent. Your consent is stored locally and is valid for 12 months, after which we will ask again.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of hbwbtours after any changes constitutes acceptance of the revised policy.

Questions About Cookies?

If you have any questions about how hbwbtours uses cookies, please contact us at [email protected] or visit our Contacts page.

hbwbtours

Your expert guide to London's greatest theme parks. We help travellers discover thrilling rides, hidden gems, and unforgettable family experiences across the UK's best attractions.

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